A viral video shows a woman wearing a $6,000 adorial with her face covered in glitter.
The woman is wearing the face-covering mask and sunglasses she bought online and walks in a crowded mall.
She is shown with the same brand of makeup and hair styling, as she wore at a cosmetics show.
The video has been viewed more than 40 million times.
It is part of a larger campaign to promote beauty and the beauty industry as an opportunity to create jobs.
The campaign, called Beauty Made in America, has been gaining traction in social media and the media world, with consumers buying the products they want.
Adara, the company behind the adorial, has apologized and said it has changed its brand and will no longer sell it.
“The adorial was inappropriate and not meant to be disrespectful to our customers,” the company said in a statement.
“We sincerely apologize for the hurt caused.”